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Why retailers should be like Kmart and Target and review their tech stacks

Inside Retail

Australian retail conglomerate Wesfarmers is doing exactly that as it undertakes a merger of the back-end services of its discount department store chains, Kmart and Target. But it’s not just the retail behemoths that can save money and even improve customer experience with a back-end review. Smaller retailers can, too.

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Four out-of-the-box influencer marketing strategies

Inside Retail

In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. It’s impossible to talk about Savage x Fenty’s influencer strategy without mentioning the brand’s blockbuster fashion show.

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8 Sustainable Retail Strategies for 2024

Parcel Pending

Sustainability is the buzzword among both retailers and consumers in 2024. 2 Gen Z is more likely to subscribe to a sustainable mentality and uphold sustainable practices than any other consumer demographic group. The deinfluencing tag has been viewed over 322 million times on TikTok alone!6

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”. Shanghai-based company PDD Holdings launched the online marketplace late last year (initially in the United States) to cater to overseas customers. What are Temu’s secrets to success?

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5 Impactful Ways To Improve Your Online Store — And Drive More Sales

RetailMinded

Anyone who is looking to elevate an online store and drive more sales needs to make meaningful improvements to their e-commerce presence. Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success.

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From personalisation to platters: Q&A with In The Roundhouse’s Alyce Tran

Inside Retail

Inside Retail: Your homewares brand In the Roundhouse started as a side hustle, but now it’s stocked in major department stores, such as DJs and Liberty. How would you describe the growth strategy behind your business? AT: I love retail! AT: We are also on Saks.com! IR: You’ve gone from fashion to homewares.

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Analysis: How five luxury brands won digital fashion week

Inside Retail

With one digital fashion week already under their belts, many luxury labels approached February’s fashion week with a renewed understanding of how to make their collections pop on social media. But hopes of returning to normal life didn’t stop Prada from stirring up ample online conversation about the live-streamed event.

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