tag consumer-products 
Inside Retail
MARCH 20, 2024
The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3
Inside Retail
MAY 14, 2024
From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to. Bertha noted, “At least on Liquid Death’s side, that ad is our highest viewed on our socials.
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Inside Retail
AUGUST 12, 2021
Meanwhile, the growing influence of gen Z consumers, who deeply value individuality and creativity, paved the way for a proliferation of avant-garde makeup trends. It’s impossible to talk about Savage x Fenty’s influencer strategy without mentioning the brand’s blockbuster fashion show. million EMV. content creators.
Inside Retail
AUGUST 30, 2021
More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. Known for propelling users to instant stardom, TikTok has also proven it can create hit products practically overnight.
Parcel Pending
DECEMBER 25, 2023
Sustainability is the buzzword among both retailers and consumers in 2024. According to a recent NielsenIQ study, 78% of consumers claim a sustainable lifestyle is essential, and 30% are more likely to purchase sustainability-focused products. The deinfluencing tag has been viewed over 322 million times on TikTok alone!6
Inside Retail
SEPTEMBER 7, 2023
The total value of products sold went from US$3 million in September last year, to US$400 million in April. It’s safe to say the platform has some winning strategies that keep consumers coming back. But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free.
Inside Retail
AUGUST 16, 2023
As a result, beauty consumers, in particular, are searching for ways to try the hottest products, for a fraction of the price. Affordable beauty brands take product development inspiration, a term used loosely, from the most popular high-end, luxury must-haves and offer them at a price that simply cannot be ignored. Interesting.
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