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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised. We will continue to support data marketing that adapts to various B2C markets.”. Retailers, we’ve got the best content tailored just for you. Check it out here.

Strategy 230
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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Child’s play: Inside Toys ‘R’ Us’ expansion strategy

Inside Retail

The most significant initiative for the year, and potentially one of our greatest for years to come, was to secure exclusive licensing rights to operate Toys ‘R’ Us and Babies ‘R’ Us in the UK, the largest toy market in Europe and fourth largest in the world, with a total addressable market of £3.3

Expansion 130
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Social Marketing – Understanding Its Strategies and How It Works

Snap Retail

When it comes to social marketing, most people confuse it with social media marketing. Social marketing isn’t social media marketing, such as marketing on Facebook, Instagram, Linkedin, etc. There are times where social media platforms will be used to spread social marketing campaigns.

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Achieving Business Goals: Marketing Targeting

Retailing Insight

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Do they have any hobbies?

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How To Set Up A Retail Business

Retail Focus

The restrictions imposed during the coronavirus pandemic resulted in many people learning new skills or returning to hobbies that had previously fallen by the wayside. It helps to set out a strategy and define your objectives. Marketing strategy – One of your main goals will be to attract customers, so you’ll need a strategy to do so.

Hobbies 147
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Breaking The Employee Burnout Cycle With Workplace Strategy

All Work

During Mental Health Awareness month, RSP’s Kari Smith discusses how the right workplace strategy can support wellbeing at work and help people thrive. In the workplace, that has translated to widespread burnout across industries, markets and sectors. A strong change management and workplace strategy program hinges on communication.