Remove Engagement Remove Hobbies Remove Marketing Remove Strategy
article thumbnail

How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

article thumbnail

Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Child’s play: Inside Toys ‘R’ Us’ expansion strategy

Inside Retail

. “Separate to technology needs, and particularly as we emerge from disruptions shaped by the pandemic, we believe unique retail experiences will form a very important part of how children and families seek out and engage with highly beloved brands such as Toys ‘R’ Us.” billion in 2020.”

Expansion 130
article thumbnail

“An exciting and important step”: Why Tommy Hilfiger is teaming with Depop

Inside Retail

The collection has been carefully curated to drive brand desire among Depop’s community and allows us to engage with new audiences who want to enjoy our pieces in ways other than buying new. These partnerships highlight the resale market being a critical component of circularity within fashion.

Fashion 130
article thumbnail

13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Take it a step further: For a relatively hands-off online strategy, it doesn’t get much easier than using Amazon’s Fulfillment by Amazon (FBA) program. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

article thumbnail

Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She brings over 20 years of global PR and marketing communications experience across Asia, the US and Europe. Especially on the public affairs front, my teams and I engage in deep conversations with government and public policy stakeholders to establish regulatory parameters for the gig economy.

Balance 130
article thumbnail

12 Retail Tips for 2022

Retailing Insight

Here are the top tips for you to take note of as we head into 2022 with a new strategy. AT-HOME” ECONOMY REMAINS Home improvement, hobbies, cooking, binge-watching, and online shopping will continue to trend in 2022. Live streaming creates a personal experience that engages your customers and creates an urgency to buy.