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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230
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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

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Child’s play: Inside Toys ‘R’ Us’ expansion strategy

Inside Retail

. “Separate to technology needs, and particularly as we emerge from disruptions shaped by the pandemic, we believe unique retail experiences will form a very important part of how children and families seek out and engage with highly beloved brands such as Toys ‘R’ Us.”

Expansion 130
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“An exciting and important step”: Why Tommy Hilfiger is teaming with Depop

Inside Retail

The collection has been carefully curated to drive brand desire among Depop’s community and allows us to engage with new audiences who want to enjoy our pieces in ways other than buying new. This strategy shows that a stand-alone take-back scheme is not enough. Its innovative programs and strategies are paving a new normal in fashion.

Fashion 130
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7 Techniques To Reduce Turnover In Your Retail Business (Without Spending a Lot of Money)

RetailMinded

It’s a cost-effective but highly impactful strategy where recognition goes a long way. These tokens of appreciation need not break the bank but should be personal and meaningful, which is something that reflects an understanding of the recipient’s interests, tastes, or hobbies.

Hobbies 52
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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

Especially on the public affairs front, my teams and I engage in deep conversations with government and public policy stakeholders to establish regulatory parameters for the gig economy. Do you have any hobbies that help you switch off and stay balanced? IR: What’s your approach to work-life balance?

Balance 130
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12 Retail Tips for 2022

Retailing Insight

Here are the top tips for you to take note of as we head into 2022 with a new strategy. AT-HOME” ECONOMY REMAINS Home improvement, hobbies, cooking, binge-watching, and online shopping will continue to trend in 2022. Live streaming creates a personal experience that engages your customers and creates an urgency to buy.