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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230
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Child’s play: Inside Toys ‘R’ Us’ expansion strategy

Inside Retail

. “Separate to technology needs, and particularly as we emerge from disruptions shaped by the pandemic, we believe unique retail experiences will form a very important part of how children and families seek out and engage with highly beloved brands such as Toys ‘R’ Us.”

Expansion 130
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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

Especially on the public affairs front, my teams and I engage in deep conversations with government and public policy stakeholders to establish regulatory parameters for the gig economy. Do you have any hobbies that help you switch off and stay balanced? IR: What’s your approach to work-life balance?

Balance 130
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Why Editorial Brands Will Dominate Retail’s ‘Long Tale’

Retail Prophet

When we visit a website, app or a physical store, everything we see, hear, feel, find and do there — all that content — coalesces to form an experience. The anti-Amazon strategy. Amazon will never be the author of engaging content in the category. Nor do they aspire to be.

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Why Editorial Brands Will Dominate Retail’s ‘Long Tale’

Retail Prophet

When we visit a website, app or a physical store, everything we see, hear, feel, find and do there — all that content — coalesces to form an experience. The anti-Amazon strategy. Amazon will never be the author of engaging content in the category. Nor do they aspire to be.

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How three retailers are cultivating success in the plant and garden sector

Inside Retail

In 2017, we had our first sale at our warehouse in Abbotsford, which had 100 metre queues forming in both directions. And how can customers engage in this hobby if they have little green space available? We ran out of plants after 90 minutes, realised we were on to a good thing, and The Jungle was born.

Gifts 130