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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised. Check it out here.

Strategy 230
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Child’s play: Inside Toys ‘R’ Us’ expansion strategy

Inside Retail

“Separate to technology needs, and particularly as we emerge from disruptions shaped by the pandemic, we believe unique retail experiences will form a very important part of how children and families seek out and engage with highly beloved brands such as Toys ‘R’ Us.”

Expansion 130
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Social Marketing – Understanding Its Strategies and How It Works

Snap Retail

Social marketing is a marketing strategy that is designed to create social change, not to directly benefit a brand or from it. It is a strategy to changing human behavior. Using these online media devices, digital marketing is any form of marketing products online that involves electronic devices, such as computers, laptops, phones.

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Balenciaga x Simpsons. Balmain x Barbie. Is cringe the new cool?

Inside Retail

Perhaps as a by-product of pandemic burnout or a calculated strategy to hack the social feed, 2022 is rejecting the world of the ‘serious’, and running headfirst into an anti-apologetic era of cringe. They have different body types, unusual hobbies, and unique stories to tell. These collabs aren’t just a clash of aesthetics.

Fashion 130
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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

We now have to manage PR programmes with a comprehensive view of company goals, alongside the challenges it faces, and from that, you design a communications strategy that will lift up the company’s goals and needs. Do you have any hobbies that help you switch off and stay balanced? IR: What’s your approach to work-life balance?

Balance 130
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How to Expand your Small Business

Snap Retail

Almost everything turned to the digital form. Lately, with the rinse of social media and the internet, a new strategy of marketing has been introduced to us and that is digital marketing. His favorite hobbies are going to the gym and writing. We can use this as an advantage for our small business.

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In the process of design with Sukwoo Lee, founder of SWNA

Design Wanted

Embracing the third dimension all along the design process became the key for SWNA to deliver meaningful objects, environments and strategies. Made up of passionate designers, it prioritizes human scale for a holistic approach to human-centered products, spaces, visuals and design strategies. That’s 2011.”

Design 98