Form, Hobbies, Perspective and Strategy

Lacoste Japan advances towards a zero-party data strategy

Inside Retail

APRIL 29, 2021

The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised. Check it out here.

Strategy

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In the process of design with Sukwoo Lee, founder of SWNA

Design Wanted

APRIL 1, 2021

Embracing the third dimension all along the design process became the key for SWNA to deliver meaningful objects, environments and strategies. Made up of passionate designers, it prioritizes human scale for a holistic approach to human-centered products, spaces, visuals and design strategies. That’s 2011.”

Design

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Create Retail Today

Lacoste Japan advances towards a zero-party data strategy

In the process of design with Sukwoo Lee, founder of SWNA

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