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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised. I feel that we were able to provide an interactive brand experience that embodies Lacoste’s brand image, rather than conducting consumer surveys from a brand perspective.

Strategy 230
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Don’t inbox-watch: How Officeworks’ merchandise GM balances his attention

Inside Retail

As I’ve progressed in my career, I’ve spent more time focusing on strategy, team culture and supporting our people rather than the ‘doing’. IR: Do you have any hobbies that help you switch off and stay balanced? JB: A 27-year retail career means you’ve learned a few lessons here or there. Your personal life is important too.

Balance 130
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From Big 4 firm to start-up: TaskPod’s Adam Morgan talks lessons learned

Inside Retail

I always wanted to work and live overseas so I went to New York to work in restructuring/turnaround consulting at Ankura for about four years, then moved to London to run KPMG’s private equity deal strategy team with Tyson Gundersen. IR: Do you have any hobbies that help you switch off and stay balanced? AM: Yes, I do.

Hobbies 130
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7 Techniques To Reduce Turnover In Your Retail Business (Without Spending a Lot of Money)

RetailMinded

It’s a cost-effective but highly impactful strategy where recognition goes a long way. These tokens of appreciation need not break the bank but should be personal and meaningful, which is something that reflects an understanding of the recipient’s interests, tastes, or hobbies.

Hobbies 52
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How Kmart and Target CEO John Gualtieri stays on top of his game

Inside Retail

The first was the turnaround phase, and that was particularly enjoyable for me because it saw us put all the different parts of the business back together and get the teams focused on our strategy. All the different parts of the puzzle were starting to come together and the strategy was being put into action.

Strategy 130
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How to Find the Right Agency to Tell Your Brand Story

Retail Bound

Doing so gives them an outsider’s perspective that can provide valuable insights into how the brand is or will be perceived. Experts will use this valuable input as the groundwork for your branding strategy. Proposed branding/rebranding strategy. Education level. Occupation. Psychographic info: Buying behavior and habits.

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In the process of design with Sukwoo Lee, founder of SWNA

Design Wanted

Embracing the third dimension all along the design process became the key for SWNA to deliver meaningful objects, environments and strategies. Made up of passionate designers, it prioritizes human scale for a holistic approach to human-centered products, spaces, visuals and design strategies. That’s 2011.”

Design 98