Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

RetailMinded

OCTOBER 13, 2023

It’s a cost-effective but highly impactful strategy where recognition goes a long way. These tokens of appreciation need not break the bank but should be personal and meaningful, which is something that reflects an understanding of the recipient’s interests, tastes, or hobbies.

Hobbies 52

Hobbies Balance Promotion Gifts 52

Retail Focus

SEPTEMBER 13, 2021

For Sybarite it was key that the store be designed to welcome visitors and engage them in a voyage of discovery, with each corner and floor revealing a new perspective and element of the Ferrari story. I have followed Ferrari forever as a hobby. I was hooked. What struck me was that it was a sport where design was the winner.

Architecture 162

Architecture Hobbies Display Interior 162