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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised. Check it out here.

Strategy 230
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Child’s play: Inside Toys ‘R’ Us’ expansion strategy

Inside Retail

“Separate to technology needs, and particularly as we emerge from disruptions shaped by the pandemic, we believe unique retail experiences will form a very important part of how children and families seek out and engage with highly beloved brands such as Toys ‘R’ Us.” billion in 2020.”

Expansion 130
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Social Marketing – Understanding Its Strategies and How It Works

Snap Retail

When it comes to social marketing, most people confuse it with social media marketing. Social marketing isn’t social media marketing, such as marketing on Facebook, Instagram, Linkedin, etc. There are times where social media platforms will be used to spread social marketing campaigns.

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Balenciaga x Simpsons. Balmain x Barbie. Is cringe the new cool?

Inside Retail

Perhaps as a by-product of pandemic burnout or a calculated strategy to hack the social feed, 2022 is rejecting the world of the ‘serious’, and running headfirst into an anti-apologetic era of cringe. They have different body types, unusual hobbies, and unique stories to tell. These collabs aren’t just a clash of aesthetics.

Fashion 130
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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She brings over 20 years of global PR and marketing communications experience across Asia, the US and Europe. The job is not done, but I am very motivated by the work our teams are doing in 11 markets, each dealing with very different issues. Do you have any hobbies that help you switch off and stay balanced?

Balance 130
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How to Expand your Small Business

Snap Retail

Step 2 : Digital marketing. Almost everything turned to the digital form. Step 2: Digital Marketing. You’ve probably heard of marketing, because it has been here for a very long time. You’ve probably heard of marketing, because it has been here for a very long time. The question may be, how?

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Why Editorial Brands Will Dominate Retail’s ‘Long Tale’

Retail Prophet

By 2013, the company had become an editorial powerhouse in the wristwatch market, with The New York Times crowning Clymer the “High Priest of Horology.” When we visit a website, app or a physical store, everything we see, hear, feel, find and do there — all that content — coalesces to form an experience. The anti-Amazon strategy.