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Funtastic rebranding as Toys ‘R’ Us ANZ in retail-led transformation

Inside Retail

The change in identify follows the group’s acquisition of the Hobby Warehouse business last November, which brought the Toys ‘R’ Us license under its control and which kicked off a major shift at the business that saw Hobby Warehouse chief executive Louis Mittoni take charge of Funtastic.

Hobbies 165
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised. Check it out here.

Strategy 230
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Social Marketing – Understanding Its Strategies and How It Works

Snap Retail

When it comes to social marketing, most people confuse it with social media marketing. Social marketing isn’t social media marketing, such as marketing on Facebook, Instagram, Linkedin, etc. There are times where social media platforms will be used to spread social marketing campaigns.

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Retail leaders share their best career insights and inspiration

Inside Retail

Each week, Inside Retail features an interview with a retail leader about their career journey, tips and tricks for getting the job done, and the hobbies and personal passion projects that occupy their time outside of work. Failure can actually be a positive experience, as long as team members, and the business, learns something from it.

Hobbies 130
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Ditch the ladder and climb the career jungle gym instead: Creed CEO

Inside Retail

From sales, to marketing, operations, e-commerce, digital marketing, merchandising, finance, supply chain and innovation. It might take the form of me researching, going to a gallery, walking the V&A museum in West London, or just being out in the market feeling other brands.

Balance 130
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Child’s play: Inside Toys ‘R’ Us’ expansion strategy

Inside Retail

“Separate to technology needs, and particularly as we emerge from disruptions shaped by the pandemic, we believe unique retail experiences will form a very important part of how children and families seek out and engage with highly beloved brands such as Toys ‘R’ Us.” billion in 2020.”

Expansion 130
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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She brings over 20 years of global PR and marketing communications experience across Asia, the US and Europe. The job is not done, but I am very motivated by the work our teams are doing in 11 markets, each dealing with very different issues. Do you have any hobbies that help you switch off and stay balanced?

Balance 130