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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230
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Social Marketing – Understanding Its Strategies and How It Works

Snap Retail

When it comes to social marketing, most people confuse it with social media marketing. Social marketing isn’t social media marketing, such as marketing on Facebook, Instagram, Linkedin, etc. There are times where social media platforms will be used to spread social marketing campaigns.

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Child’s play: Inside Toys ‘R’ Us’ expansion strategy

Inside Retail

“Separate to technology needs, and particularly as we emerge from disruptions shaped by the pandemic, we believe unique retail experiences will form a very important part of how children and families seek out and engage with highly beloved brands such as Toys ‘R’ Us.” billion in 2020.”

Expansion 130
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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She brings over 20 years of global PR and marketing communications experience across Asia, the US and Europe. My 20-plus years in tech comms and policy started in Silicon Valley in 2000, cutting across all aspects of consumer/enterprise technology, mobile platform/startup and microelectronics industries across Asia, the US, and Europe.

Balance 130
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Balenciaga x Simpsons. Balmain x Barbie. Is cringe the new cool?

Inside Retail

They have different body types, unusual hobbies, and unique stories to tell. It has given permission for an exclusive brand like Balenciaga to launch its latest collection in collaboration with The Simpsons, releasing mini-episodes across social channels that immortalise their designs in cartoon form. Flipping the category script.

Fashion 130
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In Milan, V12 Design is getting ready to service clients in the Space Economy

Design Wanted

Over the years, Cometti and his team have built strong collaborations with leading companies spanning consumer electronics, automotive, lighting, fashion and furniture, all of which hold value when it comes to design in the Space Economy. Bridging the gap between space exploration and design.

Space 98
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Why Editorial Brands Will Dominate Retail’s ‘Long Tale’

Retail Prophet

By 2013, the company had become an editorial powerhouse in the wristwatch market, with The New York Times crowning Clymer the “High Priest of Horology.” When we visit a website, app or a physical store, everything we see, hear, feel, find and do there — all that content — coalesces to form an experience. The anti-Amazon strategy.