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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230
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Child’s play: Inside Toys ‘R’ Us’ expansion strategy

Inside Retail

“Separate to technology needs, and particularly as we emerge from disruptions shaped by the pandemic, we believe unique retail experiences will form a very important part of how children and families seek out and engage with highly beloved brands such as Toys ‘R’ Us.”

Expansion 130
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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

My 20-plus years in tech comms and policy started in Silicon Valley in 2000, cutting across all aspects of consumer/enterprise technology, mobile platform/startup and microelectronics industries across Asia, the US, and Europe. Do you have any hobbies that help you switch off and stay balanced?

Balance 130
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Balenciaga x Simpsons. Balmain x Barbie. Is cringe the new cool?

Inside Retail

They have different body types, unusual hobbies, and unique stories to tell. It has given permission for an exclusive brand like Balenciaga to launch its latest collection in collaboration with The Simpsons, releasing mini-episodes across social channels that immortalise their designs in cartoon form.

Fashion 130
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Social Marketing – Understanding Its Strategies and How It Works

Snap Retail

The Four Ps: Like every type of marketing, the primary focus is on the consumer, on learning more about what people want, and what they need, rather than trying to make them buy what we happen to be producing. It represents all the efforts to make the attitude or behavior change as easy as possible to a consumer.

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In Milan, V12 Design is getting ready to service clients in the Space Economy

Design Wanted

Over the years, Cometti and his team have built strong collaborations with leading companies spanning consumer electronics, automotive, lighting, fashion and furniture, all of which hold value when it comes to design in the Space Economy. Bridging the gap between space exploration and design.

Space 98
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Why Editorial Brands Will Dominate Retail’s ‘Long Tale’

Retail Prophet

When we visit a website, app or a physical store, everything we see, hear, feel, find and do there — all that content — coalesces to form an experience. This removes a major problem for consumers, while creating a new one for brands: how to acquire customers. The product is no longer the problem.