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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230
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Child’s play: Inside Toys ‘R’ Us’ expansion strategy

Inside Retail

. “Separate to technology needs, and particularly as we emerge from disruptions shaped by the pandemic, we believe unique retail experiences will form a very important part of how children and families seek out and engage with highly beloved brands such as Toys ‘R’ Us.”

Expansion 130
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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

Especially on the public affairs front, my teams and I engage in deep conversations with government and public policy stakeholders to establish regulatory parameters for the gig economy. I’ve now spent two decades of my career working in different aspects of tech, from deep-tech to consumer, and now mobile/platform tech.

Balance 130
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Why Editorial Brands Will Dominate Retail’s ‘Long Tale’

Retail Prophet

When we visit a website, app or a physical store, everything we see, hear, feel, find and do there — all that content — coalesces to form an experience. This removes a major problem for consumers, while creating a new one for brands: how to acquire customers. Amazon will never be the author of engaging content in the category.

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Why Editorial Brands Will Dominate Retail’s ‘Long Tale’

Retail Prophet

When we visit a website, app or a physical store, everything we see, hear, feel, find and do there — all that content — coalesces to form an experience. This removes a major problem for consumers, while creating a new one for brands: how to acquire customers. Amazon will never be the author of engaging content in the category.

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How three retailers are cultivating success in the plant and garden sector

Inside Retail

In 2017, we had our first sale at our warehouse in Abbotsford, which had 100 metre queues forming in both directions. And how can customers engage in this hobby if they have little green space available? We ran out of plants after 90 minutes, realised we were on to a good thing, and The Jungle was born.

Gifts 130
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VMSD’s 2021 Designer Dozen: Future Proofing

VMS

K EEPING THE organizational pipeline flowing with creative, high-potential talent is a challenge every company faces, yet countless studies have shown that identifying and engaging young professionals early in their careers is critical to future success. Most days I’m consumed with space planning or reviewing drawings.

Design 98