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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business. Kopanidis believes that brands have reduced this consumer group to a stereotype that does not want to engage in the lifestyles and hobbies that are so often attributed to Gen X, Millennial, Gen Z and now Gen Alpha.

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How nostalgia and NFTs created a multibillion-dollar collectables market

Inside Retail

Nostalgia is a key factor While collecting is certainly not a new hobby, the market, as evidenced by the report, is growing exponentially in recent years due to a variety of factors. The shifts we’ve observed [in the collectables market] were influenced by a combination of global events and changing consumer behaviors.

Marketing 262
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Gamified and global: How Wish aims to compete with Amazon

Inside Retail

The campaign to sign up new sellers outside of China is a direct effort to change consumers’ perceptions of Wish. Consumers are really sophisticated these days, and they know what’s what,” Levine said. “We We want to give them the highest quality assurance that we can and focusing on branded merchandise is a great way to do that.

Hobbies 246
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‘I find purpose and meaning in my work’: Dsmile founder Joseph Badr

Inside Retail

Now, he heads up Dsmile, a direct-to-consumer dental care brand marrying sustainable design with minimalist design. IR: Do you have any hobbies that help you switch off and stay balanced? JB: Maintaining a balanced and healthy lifestyle is important to me, and I have several hobbies and activities that help me achieve this.

Hobbies 130
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230
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Here’s what a great retail experience looks like in Hong Kong: KPMG

Inside Retail

A recent survey by KPMG found that Hong Kong consumers are increasingly embracing digital channels, with 85 per cent of respondents reporting digital interactions with leading brands, an 8 per cent increase compared to 2021. Hong Kong consumers value time and convenience in their purchasing journeys. Experience is the new product.

Hobbies 130
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“An exciting and important step”: Why Tommy Hilfiger is teaming with Depop

Inside Retail

The Tommy Hilfiger seller page on Depop provides the brand a channel to sell Tommy Hilfiger clothing from its consumer take-back scheme, as well as partially damaged clothing from retail stores, e-commerce and wholesale partners. American heritage brand Tommy Hilfiger has announced a partnership with pre-loved clothing app Depop.

Fashion 130