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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230
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Here’s what a great retail experience looks like in Hong Kong: KPMG

Inside Retail

A recent survey by KPMG found that Hong Kong consumers are increasingly embracing digital channels, with 85 per cent of respondents reporting digital interactions with leading brands, an 8 per cent increase compared to 2021. Hong Kong consumers value time and convenience in their purchasing journeys. Online specials.

Hobbies 130
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“An exciting and important step”: Why Tommy Hilfiger is teaming with Depop

Inside Retail

The Tommy Hilfiger seller page on Depop provides the brand a channel to sell Tommy Hilfiger clothing from its consumer take-back scheme, as well as partially damaged clothing from retail stores, e-commerce and wholesale partners. American heritage brand Tommy Hilfiger has announced a partnership with pre-loved clothing app Depop.

Fashion 130
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12 Retail Tips for 2022

Retailing Insight

Apple Pay, Google Pay, PayPal, and Samsung pay can all be used through the phone and consumers will return to location where there is compatible equipment that will make the transactions easier for them. FASTER & FREE SHIPPING Consumers will pay more! Consumers will pay more for a product if they get free shipping.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

Especially on the public affairs front, my teams and I engage in deep conversations with government and public policy stakeholders to establish regulatory parameters for the gig economy. I’ve now spent two decades of my career working in different aspects of tech, from deep-tech to consumer, and now mobile/platform tech.

Balance 130
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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Leverage their established social media following by having them promote your products or services on their social channels. This is just one of the many ways shopping has evolved.

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How three retailers are cultivating success in the plant and garden sector

Inside Retail

And how can customers engage in this hobby if they have little green space available? They understand local soils and conditions, and hold strong relationships with local or state-based growers, which gives the consumer the best chance of purchasing a green life product with the optimal chance of success when they get it home.

Gifts 130