Remove Consumer Remove Engagement Remove Hobbies Remove Social Media
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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

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Here’s what a great retail experience looks like in Hong Kong: KPMG

Inside Retail

A recent survey by KPMG found that Hong Kong consumers are increasingly embracing digital channels, with 85 per cent of respondents reporting digital interactions with leading brands, an 8 per cent increase compared to 2021. Hong Kong consumers value time and convenience in their purchasing journeys.

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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

Especially on the public affairs front, my teams and I engage in deep conversations with government and public policy stakeholders to establish regulatory parameters for the gig economy. I’ve now spent two decades of my career working in different aspects of tech, from deep-tech to consumer, and now mobile/platform tech.

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Achieving Business Goals: Marketing Targeting

Retailing Insight

Do they have any hobbies? PSYCHOGRAPHICS – What is their lifestyle and perceived social status? These matched benefits and features will help you in develop targeted promotional, marketing and sales materials that will engage your customers. Media usually has the largest audience reach and clout.