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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. It appears retail has left behind the Baby Boomer generation along with its disposable income and brand loyalty.

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All things bright and beautiful: About Allkinds’ fun-filled philosophy

Inside Retail

Paula Gorman: Kids and teens have a lot to deal with: they’re learning, growing, making friends, changing friends, picking up hobbies, playing sports, and learning to express themselves every day.

Hobbies 130
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Here’s what a great retail experience looks like in Hong Kong: KPMG

Inside Retail

These players are attracting young customers through immersive websites that are embedded into social media. Businesses must empower their workforce and align their values with daily operations and engagement initiatives. Ultimately, integrity will continue to be the biggest driver for consumer advocacy.

Hobbies 130
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Marketing lessons from Oatly, Heaps Normal, Zero Co and Pilot

Inside Retail

I think it was quite fulfilling to make something like this up that ended up getting outsized returns on engagement, because it’s a reminder that we should still be doing this kind of work,” Rossi told Inside FMCG. “I

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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors. Leverage their established social media following by having them promote your products or services on their social channels.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

Especially on the public affairs front, my teams and I engage in deep conversations with government and public policy stakeholders to establish regulatory parameters for the gig economy. ET: I think being a PR professional today requires so much more than just media management skills. IR: What’s your approach to work-life balance?

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Achieving Business Goals: Marketing Targeting

Retailing Insight

Do they have any hobbies? PSYCHOGRAPHICS – What is their lifestyle and perceived social status? These matched benefits and features will help you in develop targeted promotional, marketing and sales materials that will engage your customers. Media usually has the largest audience reach and clout.