Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

OCTOBER 12, 2022

Earlier this month, Inside FMCG launched the second annual Making it in Marketing report, in collaboration with Adobe, where we detailed a few of our favourite marketing campaigns from the past year and spoke to the people that made them happen. If there’s one brand many marketers could stand to learn a lesson from, it’s Oatly.

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RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Inside Retail

DECEMBER 8, 2022

These players are attracting young customers through immersive websites that are embedded into social media. Joint loyalty programmes are also another important facet of the overall marketing mix in the grocery sector, creating a new ecosystem of value propositions and ultimately changing consumer behaviour.

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Inside Retail

DECEMBER 14, 2021

Personal care brands globally have long focused on the needs of the adult population, with few brands bringing to market innovative solutions exclusively for kids. In their fast-paced, social-media-driven, always-on world everything is happening on display, all the time and they face a lot of emotion and pressure.

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Inside Retail

NOVEMBER 30, 2023

She brings over 20 years of global PR and marketing communications experience across Asia, the US and Europe. Especially on the public affairs front, my teams and I engage in deep conversations with government and public policy stakeholders to establish regulatory parameters for the gig economy.

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Balance Management Hobbies Social Media 130

Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Do they have any hobbies?

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Marketing Target Market Gifts Social Media 52