Inside Retail

DECEMBER 14, 2021

Here, Allkinds general manager Paula Gorman shares the thinking behind the brand’s fun-filled store design and why it’s important to build confidence in kids from a young age. In their fast-paced, social-media-driven, always-on world everything is happening on display, all the time and they face a lot of emotion and pressure.

Hobbies 130

Hobbies Social Media Shopping Display 130

Inside Retail

NOVEMBER 30, 2023

Evelyn Tay: I manage all aspects of communications, government, and public affairs, as well as sustainability and corporate social responsibility (CSR) programmes across Asia at Foodpanda. Post-Uber, I also managed Tesla’s communications in Asia at the most interesting time when building the Shanghai Gigafactory.

Balance 130

Balance Management Hobbies Social Media 130

RetailMinded

FEBRUARY 20, 2023

Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors. Leverage their established social media following by having them promote your products or services on their social channels.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Retailing Insight

JANUARY 22, 2024

Do they have any hobbies? PSYCHOGRAPHICS – What is their lifestyle and perceived social status? These matched benefits and features will help you in develop targeted promotional, marketing and sales materials that will engage your customers. Media usually has the largest audience reach and clout.

Marketing 52

Marketing Target Market Gifts Social Media 52