Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. It appears retail has left behind the Baby Boomer generation along with its disposable income and brand loyalty.

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Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

OCTOBER 12, 2022

I think it was quite fulfilling to make something like this up that ended up getting outsized returns on engagement, because it’s a reminder that we should still be doing this kind of work,” Rossi told Inside FMCG. However, with a relatively limited budget, traditional outdoor advertising was simply not possible.

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Marketing Outdoor Hobbies Social Media 130

RetailMinded

FEBRUARY 20, 2023

Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors. Leverage their established social media following by having them promote your products or services on their social channels.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Retailing Insight

JANUARY 22, 2024

This will include answering these questions: Hint: You can get some of this information from marketing surveys and industry magazine advertising demographics Ask for them from the advertising department. Do they have any hobbies? PSYCHOGRAPHICS – What is their lifestyle and perceived social status?

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Marketing Target Market Gifts Social Media 52