Inside Retail

MARCH 4, 2024

Kopanidis believes that brands have reduced this consumer group to a stereotype that does not want to engage in the lifestyles and hobbies that are so often attributed to Gen X, Millennial, Gen Z and now Gen Alpha.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

SEPTEMBER 23, 2021

It has hired people in Australia, Brazil and Europe to make contact with local brands, slashed its commission rate to attract new sign-ups and promised significant exposure through its internal advertising machine. The move comes less than a year after Wish went public on the NASDAQ after racking up US$1.75

Hobbies 246

Hobbies Advertising Merchandising Fashion 246

Inside Retail

OCTOBER 12, 2022

I think it was quite fulfilling to make something like this up that ended up getting outsized returns on engagement, because it’s a reminder that we should still be doing this kind of work,” Rossi told Inside FMCG. However, with a relatively limited budget, traditional outdoor advertising was simply not possible.

Marketing 130

Marketing Outdoor Hobbies Social Media 130

Retail Prophet

MARCH 4, 2021

Along the way, Clymer recognised that Hodinkee’s dependence on advertising revenue not only impinged on its editorial freedom, but also obscured a bigger revenue opportunity: retail. The problem is that within many conventional retail organisations, the term “content” is conflated with advertising. Nor do they aspire to be.

Advertising 52

Advertising Hobbies Engagement Fashion 52

Retail Prophet

MARCH 4, 2021

Along the way, Clymer recognised that Hodinkee’s dependence on advertising revenue not only impinged on its editorial freedom, but also obscured a bigger revenue opportunity: retail. The problem is that within many conventional retail organisations, the term “content” is conflated with advertising. Nor do they aspire to be.

Advertising 52

Advertising Hobbies Engagement Marketing 52

RetailMinded

FEBRUARY 20, 2023

Many consumers, especially those shopping for recreational and hobby-related goods, expect unique personalization and customization options. Plan a Shoppertainment Calendar “Shoppertainment” is a quippy term that simply means making your online store more engaging for customers.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Retailing Insight

JANUARY 22, 2024

This will include answering these questions: Hint: You can get some of this information from marketing surveys and industry magazine advertising demographics Ask for them from the advertising department. Do they have any hobbies? To this end you will establish and set up a Customer Profile. What is their age and education level?

Marketing 52

Marketing Target Market Gifts Social Media 52