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Why Editorial Brands Will Dominate Retail’s ‘Long Tale’

Retail Prophet

Along the way, Clymer recognised that Hodinkee’s dependence on advertising revenue not only impinged on its editorial freedom, but also obscured a bigger revenue opportunity: retail. When we visit a website, app or a physical store, everything we see, hear, feel, find and do there — all that content — coalesces to form an experience.

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Why Editorial Brands Will Dominate Retail’s ‘Long Tale’

Retail Prophet

Along the way, Clymer recognised that Hodinkee’s dependence on advertising revenue not only impinged on its editorial freedom, but also obscured a bigger revenue opportunity: retail. When we visit a website, app or a physical store, everything we see, hear, feel, find and do there — all that content — coalesces to form an experience.

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VMSD’s 2021 Designer Dozen: Future Proofing

VMS

K EEPING THE organizational pipeline flowing with creative, high-potential talent is a challenge every company faces, yet countless studies have shown that identifying and engaging young professionals early in their careers is critical to future success. Advertisement. Advertisement. Samantha Colamussi. Samantha Goodman.

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