Why Editorial Brands Will Dominate Retail’s ‘Long Tale’
Retail Prophet
MARCH 4, 2021
Along the way, Clymer recognised that Hodinkee’s dependence on advertising revenue not only impinged on its editorial freedom, but also obscured a bigger revenue opportunity: retail. When we visit a website, app or a physical store, everything we see, hear, feel, find and do there — all that content — coalesces to form an experience.
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