Remove Advertising Remove Engagement Remove Hobbies Remove Strategy
article thumbnail

How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

article thumbnail

Achieving Business Goals: Marketing Targeting

Retailing Insight

This will include answering these questions: Hint: You can get some of this information from marketing surveys and industry magazine advertising demographics Ask for them from the advertising department. Do they have any hobbies? Your plan should include media strategies, specific messages, and market penetration techniques.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Editorial Brands Will Dominate Retail’s ‘Long Tale’

Retail Prophet

Along the way, Clymer recognised that Hodinkee’s dependence on advertising revenue not only impinged on its editorial freedom, but also obscured a bigger revenue opportunity: retail. The problem is that within many conventional retail organisations, the term “content” is conflated with advertising. The anti-Amazon strategy.

article thumbnail

Why Editorial Brands Will Dominate Retail’s ‘Long Tale’

Retail Prophet

Along the way, Clymer recognised that Hodinkee’s dependence on advertising revenue not only impinged on its editorial freedom, but also obscured a bigger revenue opportunity: retail. The problem is that within many conventional retail organisations, the term “content” is conflated with advertising. The anti-Amazon strategy.

article thumbnail

13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Take it a step further: For a relatively hands-off online strategy, it doesn’t get much easier than using Amazon’s Fulfillment by Amazon (FBA) program. Many consumers, especially those shopping for recreational and hobby-related goods, expect unique personalization and customization options. Nearly 80% of U.S.