Retail Focus

OCTOBER 21, 2021

YouTube has proved that betting on great quality videos will assure you engagement. A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. Ideation is the key when you plan your video strategy. Choose your audience wisely.

Strategy 130

Strategy Social Media Marketing Advertising 130

Inside Retail

JANUARY 30, 2024

Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. In the past, digitally native e-commerce brands have been able to capitalise on the ease and efficiency of performance marketing but this singular strategy might not be viable moving forward. Is it really one or the other?

Marketing 246

Marketing Social Media Strategy Advertising 246

Inside Retail

APRIL 26, 2024

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates. We see this play out across paid and organic social.

Customer Retention 261

Customer Retention Social Media Curate Advertising 261

Retail Focus

DECEMBER 14, 2023

billion times (more if you include #tiktokmademebuythis), on diverse promoted products, it’s a clever marketing ploy that has woken many retailers and etailers to the potential of TikTok as an advertising platform. The learning phase Almost all social media platforms have a learning phase for advertising. Viewed more than 77.4

Advertising 147

Advertising Strategy Social Media Engagement 147

Inside Retail

NOVEMBER 8, 2021

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

Planning 263

Planning Advertising Engagement Strategy 263

Inside Retail

JANUARY 28, 2024

Cookies are used by advertisers and analytics services to track your online behaviour across different sites, allowing them to deliver targeted ads or gather information about your browsing habits. Understanding the ramifications of this change on your advertising strategies, particularly in the context of retargeting ads, is crucial.

Advertising 130

Advertising Strategy Marketing Engagement 130

Hunton Andrews Kurth

AUGUST 20, 2021

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. CARU’s Guidelines, which previously covered advertisements addressed to children ages 12 and under, now will cover children ages 13 and under.

Advertising 52

Advertising Promotion Expansion Marketing 52

RetailMinded

OCTOBER 20, 2023

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. Whether you are in the run-up to launching a new product or service or trying to boost and improve existing ones, a well-constructed strategy makes all the difference.

Strategy 64

Strategy Marketing Social Media Advertising 64

Inside Retail

JUNE 1, 2022

Those with the right multichannel strategy will win in this volatile e-commerce climate. Whether you’re just starting out or optimising your existing multichannel strategy, diversifying your e-commerce presence is most successful when you: Connect to the right channels. Advertising to drive traffic and visibility.

Strategy 130

Strategy Social Media Consumer Advertising 130

Inside Retail

MARCH 4, 2024

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

APRIL 16, 2024

Beard cited Louis Vuitton as a prime example of this phenomenon, a huge percentage of their profits comes from selling wallets at a lower price point yet its advertisements almost exclusively feature luxury bags at a luxury price point.

Advertising 243

Advertising Pattern Consumer Art 243

RetailMinded

SEPTEMBER 19, 2023

This transition enables businesses to connect directly with their desired audience, eliminating middlemen and fostering increased individualized engagements. By understanding your audience, you can tailor your product, messaging, and engagement strategies to match their expectations, thus fostering a deeper connection.

Strategy 52

Strategy Consumer Tailored Social Media 52

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Curate 130

Curate Consumer Advertising Social Media 130

Trade Group

AUGUST 18, 2021

What can you do to engage guests and fulfill your trade show goals of leads, signups, or purchases with only a few days to create an impression and stand out from comparable companies on the floor? This approach begins with engaging and converting visitors in a setting with a variety of different possibilities.

Engagement 98

Engagement Display Gifts Strategy 98

Contra

MARCH 16, 2022

What Is Outdoor Advertising? Outdoor advertising, also known as outdoor media, means any ad campaign that publicises your business’s products and services and is done outdoors. Now that we have cleared the main term, several other specific outdoor advertising terms can seem confusing or complicated. Campaign Advertising.

Outdoor 52

Outdoor Advertising Display Promotion 52

RetailMinded

OCTOBER 1, 2023

The fusion of digital technology, experiential engagement, and personalized narratives empowers these retailers to thrive. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market. OOH advertising on billboards also guides shoppers to enriched in-store experiences.

Strategy 52

Strategy Social Media Display Engagement 52

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. Gamified advertising hinges on two core elements: challenge and reward.

Advertising 130

Advertising Promotion Strategy Consumer 130

Retail Bound

SEPTEMBER 13, 2023

In this blog post, we will unveil the most effective marketing strategies to secure the success of your crowdfunding campaign. Whether you’re a seasoned crowdfunder or just starting out, these ten strategies will give you the knowledge and tools you need to master the art of crowdfunding. Look no further! billion by 2025.

Strategy 52

Strategy Art Marketing Social Media 52

RetailMinded

APRIL 12, 2023

This form of advertising doesn’t require investing a lot of money into it. Besides, you can engage in it yourself. Content marketing isn’t too complicated when you have a solid strategy. This way, you will have all the time you need to develop a strategy that will bring you the needed results.

Strategy 52

Strategy Social Media Advertising Engagement 52

Contra

NOVEMBER 18, 2021

2020 greatly disrupted outdoor advertising, however, OOH has shown tremendous progress since then. So, how have these unique circumstances shaped OOH advertising trends in 2021? This tech-driven smart advertisement will provide information key to out of home adverts to ensure that the target audience will interact with it.

Advertising 52

Advertising Outdoor Tailored Social Media 52

Retail Focus

JANUARY 20, 2022

Thus, it is necessary to change the marketing strategies. In an extension of this scenario, there are a few things that will strengthen soon: Most businesses will adopt digital marketing as the ultimate advertising strategy. Direct-to-consumer (D2C) will be considered the best marketing strategy.

Marketing 130

Marketing Advertising Strategy Circulation 130

Inside Retail

DECEMBER 3, 2023

Increased engagement – a high propensity audience is more likely to engage with marketing messages as they already should have some level of familiarity with your category or segment. This means that advertising spend is more likely to result in a positive ROI.

Customer Retention 130

Customer Retention Advertising Engagement Promotion 130

Inside Retail

APRIL 8, 2024

In fact, every organisation I have ever worked with on their innovation and growth strategy, and virtually every senior leader I have ever advised, didn’t just say they want to change – they insist they have no choice. And so it goes with organisations and the executives who lead them. Bailing doesn’t fix the hole.

Strategy 130

Strategy Department Stores Light Engagement 130

Inside Retail

FEBRUARY 5, 2024

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

Advertising 130

Advertising Consumer Marketing Display 130

Inside Retail

OCTOBER 25, 2022

Gen Z is clamouring for diversity, whether it’s in the sizes of models shown on retailers’ websites, racial diversity in advertising campaigns, or the visibility of people with disabilities. Traditional marketing strategies are unlikely to attract the attention of Gen Z, who are famously glued to their phones.

Shopping 246

Shopping Advertising Social Media Fashion 246

Retail Focus

SEPTEMBER 27, 2022

Compared to reaching customers through traditional advertisements on the radio and television, mobile commerce is generally more affordable and able to reach a wider audience. . Visual marketing is an advertisement strategy, which can be used to present ideas that could be difficult to grasp through text. Visual Marketing .

Social Media 130

Social Media Advertising Promotion Tailored 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. Creating cohesive customer experiences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

OCTOBER 24, 2021

Amazon’s advertising revenues are forecast to reach $30 billion this financial year, close to 6 per cent of its retail sales, and many multiples beyond that of most traditional retailers. Amazon’s advertising success. Amazon also offers FMCG advertisers the ability to close the loop and track the customer through to redemption.

Advertising 130

Advertising Engagement Shopping Promotion 130

Retail Focus

JUNE 23, 2021

Dalziel & Pow developed a new strategic vision for Zürcher Kantonalbank in response to evolving customer needs and aspirations, the exponential growth of digital platforms and tools, and the changing attitudes towards traditional advertising and marketing channels. It applies just as much to banking as say, getting fit.

Reimagine 274

Reimagine Concept Engagement Advertising 274

Trade Show Booth Companies - Trade Group

MARCH 29, 2024

This is where targeted advertising before the show can make a real difference. This is where the magic of targeted advertising shines. Beyond the Booth Let’s talk about the strategy beyond your booth. You can get there using these strategies. Pre-event marketing is the ace up your sleeve to boost your event ROI.

Advertising 52

Advertising Strategy Social Media Marketing 52

Retail Focus

NOVEMBER 22, 2023

Today, the use of cookies and ad preferences has allowed advertisers to curate a personalised experience for each potential viewer. Casinos have developed their makreting techniques by targeting preferred platform types, which can take user engagement one step further.

Marketing 130

Marketing Social Media Advertising Curate 130

Inside Retail

OCTOBER 11, 2023

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. Engaging with customers directly online is particularly appealing for new brands.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

SEPTEMBER 20, 2022

Considering how to engage with your customers in modern multicultural Australia is crucial and this goes far beyond basic translation. Some companies are now also starting to integrate transcreation policies into their domestic strategies. It is an integral strategy – from the product ideation to the end customer experience.

Strategy 244

Strategy Marketing Advertising Promotion 244

Inside Retail

JANUARY 26, 2023

What is the secret to great workplace culture and engagement? Research consistently shows that if you develop a workplace culture that engages your teams, you will enjoy higher customer satisfaction, loyalty, productivity and profitability, and lower employee turnover. Make surveys mostly multiple choice and ask for honest responses.

Gifts 130

Gifts Engagement Planning Strategy 130

RetailMinded

NOVEMBER 4, 2023

Engage With Visitors: Responding to comments and messages builds trust with potential shoppers. This means strategies that work well on Instagram might not be as effective on LinkedIn. Newsletters: Regular newsletters with engaging content can generate consistent website visits from loyal customers.

Advertising 52

Advertising Social Media Tailored Engagement 52

Trade Show Booth Companies - Trade Group

NOVEMBER 2, 2022

And finally, be prepared to invest in advertising and PR. Legendary ad man, David Ogilvy, says that marketing and advertising costs are best considered as manufacturing costs. So long as there is a good return on investment, marketing and advertising are essential. Be prepared for advertising and PR.

Planning 98

Planning Advertising Target Market Marketing 98

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277