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Gamified and global: How Wish aims to compete with Amazon

Inside Retail

It has hired people in Australia, Brazil and Europe to make contact with local brands, slashed its commission rate to attract new sign-ups and promised significant exposure through its internal advertising machine. The move comes less than a year after Wish went public on the NASDAQ after racking up US$1.75

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Kopanidis believes that brands have reduced this consumer group to a stereotype that does not want to engage in the lifestyles and hobbies that are so often attributed to Gen X, Millennial, Gen Z and now Gen Alpha.

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How to Win at Sports Event Marketing

Contra

Advertisements can be seen around all sporting events now, with various sponsors itching to have their company name and logo on show to the spectators. Marketing at Sporting Events As with all advertising, the location of the advertisement plays a big role in whether it will be a success or not.

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Marketing lessons from Oatly, Heaps Normal, Zero Co and Pilot

Inside Retail

However, with a relatively limited budget, traditional outdoor advertising was simply not possible. This year refillable household goods brand Zero Co launched its second major range of goods, a body care range, and wanted to tell the world.

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How to Expand your Small Business

Snap Retail

They were created for communicating, but nowadays they are used for a lot of different purposes, such as advertisement and branding. Traditional marketing has been one of the most famous way of advertising. His favorite hobbies are going to the gym and writing. These platforms have changed the whole game on the internet.

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Why Editorial Brands Will Dominate Retail’s ‘Long Tale’

Retail Prophet

Along the way, Clymer recognised that Hodinkee’s dependence on advertising revenue not only impinged on its editorial freedom, but also obscured a bigger revenue opportunity: retail. The problem is that within many conventional retail organisations, the term “content” is conflated with advertising.

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Why Editorial Brands Will Dominate Retail’s ‘Long Tale’

Retail Prophet

Along the way, Clymer recognised that Hodinkee’s dependence on advertising revenue not only impinged on its editorial freedom, but also obscured a bigger revenue opportunity: retail. The problem is that within many conventional retail organisations, the term “content” is conflated with advertising.