article thumbnail

Gamified and global: How Wish aims to compete with Amazon

Inside Retail

It has hired people in Australia, Brazil and Europe to make contact with local brands, slashed its commission rate to attract new sign-ups and promised significant exposure through its internal advertising machine. The campaign to sign up new sellers outside of China is a direct effort to change consumers’ perceptions of Wish.

Hobbies 246
article thumbnail

How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business. Kopanidis believes that brands have reduced this consumer group to a stereotype that does not want to engage in the lifestyles and hobbies that are so often attributed to Gen X, Millennial, Gen Z and now Gen Alpha.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Marketing – Understanding Its Strategies and How It Works

Snap Retail

The Four Ps: Like every type of marketing, the primary focus is on the consumer, on learning more about what people want, and what they need, rather than trying to make them buy what we happen to be producing. It represents all the efforts to make the attitude or behavior change as easy as possible to a consumer.

article thumbnail

Why Editorial Brands Will Dominate Retail’s ‘Long Tale’

Retail Prophet

Along the way, Clymer recognised that Hodinkee’s dependence on advertising revenue not only impinged on its editorial freedom, but also obscured a bigger revenue opportunity: retail. The problem is that within many conventional retail organisations, the term “content” is conflated with advertising.

article thumbnail

Why Editorial Brands Will Dominate Retail’s ‘Long Tale’

Retail Prophet

Along the way, Clymer recognised that Hodinkee’s dependence on advertising revenue not only impinged on its editorial freedom, but also obscured a bigger revenue opportunity: retail. The problem is that within many conventional retail organisations, the term “content” is conflated with advertising.

article thumbnail

13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Many consumers, especially those shopping for recreational and hobby-related goods, expect unique personalization and customization options. Nearly 80% of U.S.

article thumbnail

Achieving Business Goals: Marketing Targeting

Retailing Insight

This will include answering these questions: Hint: You can get some of this information from marketing surveys and industry magazine advertising demographics Ask for them from the advertising department. Do they have any hobbies? To this end you will establish and set up a Customer Profile. What is their age and education level?