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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

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Westfield celebrates the capital’s side hustle heroes

Retail Focus

In support of the capital’s creatives thriving through the pandemic, Westfield London and Westfield Stratford City are hosting social media brands that originated as side hustles in 2020 to support small business as non-essential retail re-opens.

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How To Set Up A Retail Business

Retail Focus

The restrictions imposed during the coronavirus pandemic resulted in many people learning new skills or returning to hobbies that had previously fallen by the wayside. Put together a strong marketing plan and discuss which channels will be most effective for you to use e.g. social media and print publication. Market research.

Hobbies 147
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Here’s what a great retail experience looks like in Hong Kong: KPMG

Inside Retail

A recent survey by KPMG found that Hong Kong consumers are increasingly embracing digital channels, with 85 per cent of respondents reporting digital interactions with leading brands, an 8 per cent increase compared to 2021. Hong Kong consumers value time and convenience in their purchasing journeys.

Hobbies 130
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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Social Marketing – Understanding Its Strategies and How It Works

Snap Retail

When it comes to social marketing, most people confuse it with social media marketing. Social marketing isn’t social media marketing, such as marketing on Facebook, Instagram, Linkedin, etc. There are times where social media platforms will be used to spread social marketing campaigns.

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The best career advice I ever received: Fanny Moizant, Vestiaire Collective

Inside Retail

In the world of high-end fashion resale, few names stand out as prominently as Vestiaire Collective – a marketplace that has revolutionised how consumers buy and sell pre-owned luxury items. IR: Do you have any hobbies that help you switch off and stay balanced? FM: For me, exercise really helps me to switch off and stay balanced.

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