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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

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Westfield celebrates the capital’s side hustle heroes

Retail Focus

In support of the capital’s creatives thriving through the pandemic, Westfield London and Westfield Stratford City are hosting social media brands that originated as side hustles in 2020 to support small business as non-essential retail re-opens.

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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

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How To Set Up A Retail Business

Retail Focus

The restrictions imposed during the coronavirus pandemic resulted in many people learning new skills or returning to hobbies that had previously fallen by the wayside. Business analysis – You will need to do a thorough analysis of the condition of the market, identifying your competitors and how your company will sit within the industry.

Hobbies 147
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Social Marketing – Understanding Its Strategies and How It Works

Snap Retail

When it comes to social marketing, most people confuse it with social media marketing. Social marketing isn’t social media marketing, such as marketing on Facebook, Instagram, Linkedin, etc. So, what is social marketing? The Importance of Social Marketing.

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Here’s what a great retail experience looks like in Hong Kong: KPMG

Inside Retail

A recent survey by KPMG found that Hong Kong consumers are increasingly embracing digital channels, with 85 per cent of respondents reporting digital interactions with leading brands, an 8 per cent increase compared to 2021. Hong Kong consumers value time and convenience in their purchasing journeys.

Hobbies 130
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The best career advice I ever received: Fanny Moizant, Vestiaire Collective

Inside Retail

In the world of high-end fashion resale, few names stand out as prominently as Vestiaire Collective – a marketplace that has revolutionised how consumers buy and sell pre-owned luxury items. Fanny Moizant: My fashion career started with an internship at John Galliano, before I moved on to work as a marketing manager at lingerie company, Dim.

Fashion 130