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Here’s what a great retail experience looks like in Hong Kong: KPMG

Inside Retail

A recent survey by KPMG found that Hong Kong consumers are increasingly embracing digital channels, with 85 per cent of respondents reporting digital interactions with leading brands, an 8 per cent increase compared to 2021. Hong Kong consumers value time and convenience in their purchasing journeys. Online specials.

Hobbies 130
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How To Set Up A Retail Business

Retail Focus

The restrictions imposed during the coronavirus pandemic resulted in many people learning new skills or returning to hobbies that had previously fallen by the wayside. Put together a strong marketing plan and discuss which channels will be most effective for you to use e.g. social media and print publication. Market research.

Hobbies 147
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Social Marketing – Understanding Its Strategies and How It Works

Snap Retail

When it comes to social marketing, most people confuse it with social media marketing. Social marketing isn’t social media marketing, such as marketing on Facebook, Instagram, Linkedin, etc. There are times where social media platforms will be used to spread social marketing campaigns.

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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

My 20-plus years in tech comms and policy started in Silicon Valley in 2000, cutting across all aspects of consumer/enterprise technology, mobile platform/startup and microelectronics industries across Asia, the US, and Europe. ET: I think being a PR professional today requires so much more than just media management skills.

Balance 130
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Achieving Business Goals: Marketing Targeting

Retailing Insight

Do they have any hobbies? PSYCHOGRAPHICS – What is their lifestyle and perceived social status? These matched benefits and features will help you in develop targeted promotional, marketing and sales materials that will engage your customers. Media usually has the largest audience reach and clout.