Consumer Form Hobbies Strategy 
Inside Retail
APRIL 29, 2021
Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.
Inside Retail
FEBRUARY 13, 2022
“Separate to technology needs, and particularly as we emerge from disruptions shaped by the pandemic, we believe unique retail experiences will form a very important part of how children and families seek out and engage with highly beloved brands such as Toys ‘R’ Us.”
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Snap Retail
JUNE 10, 2021
Social marketing is a marketing strategy that is designed to create social change, not to directly benefit a brand or from it. It is a strategy to changing human behavior. It represents all the efforts to make the attitude or behavior change as easy as possible to a consumer. So, what is social marketing?
Inside Retail
JANUARY 31, 2022
Perhaps as a by-product of pandemic burnout or a calculated strategy to hack the social feed, 2022 is rejecting the world of the ‘serious’, and running headfirst into an anti-apologetic era of cringe. They have different body types, unusual hobbies, and unique stories to tell. These collabs aren’t just a clash of aesthetics.
Inside Retail
NOVEMBER 30, 2023
My 20-plus years in tech comms and policy started in Silicon Valley in 2000, cutting across all aspects of consumer/enterprise technology, mobile platform/startup and microelectronics industries across Asia, the US, and Europe. Do you have any hobbies that help you switch off and stay balanced?
Retail Prophet
MARCH 4, 2021
When we visit a website, app or a physical store, everything we see, hear, feel, find and do there — all that content — coalesces to form an experience. This removes a major problem for consumers, while creating a new one for brands: how to acquire customers. The anti-Amazon strategy. The product is no longer the problem.
Retail Prophet
MARCH 4, 2021
When we visit a website, app or a physical store, everything we see, hear, feel, find and do there — all that content — coalesces to form an experience. This removes a major problem for consumers, while creating a new one for brands: how to acquire customers. The anti-Amazon strategy. The product is no longer the problem.
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