Consumer, Customer Engagement, Form and Hobbies

Lacoste Japan advances towards a zero-party data strategy

Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy

Strategy Hobbies Color Customer Engagement

How three retailers are cultivating success in the plant and garden sector

Inside Retail

MARCH 8, 2023

In 2017, we had our first sale at our warehouse in Abbotsford, which had 100 metre queues forming in both directions. And how can customers engage in this hobby if they have little green space available? We ran out of plants after 90 minutes, realised we were on to a good thing, and The Jungle was born.

Gifts

Gifts Beauty and Health Space Planning

Create Retail Today

Lacoste Japan advances towards a zero-party data strategy

How three retailers are cultivating success in the plant and garden sector

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