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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised. Check it out here.

Strategy 230
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Social Marketing – Understanding Its Strategies and How It Works

Snap Retail

When it comes to social marketing, most people confuse it with social media marketing. Social marketing isn’t social media marketing, such as marketing on Facebook, Instagram, Linkedin, etc. There are times where social media platforms will be used to spread social marketing campaigns.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She brings over 20 years of global PR and marketing communications experience across Asia, the US and Europe. We’re also taking the lead on committing to a more eco-friendly delivery process from promoting sustainable packaging, to mitigating food insecurity and hunger, to deploying more electric vehicles.

Balance 130
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How to Expand your Small Business

Snap Retail

Step 2 : Digital marketing. Almost everything turned to the digital form. If you’re promoting your products online, using the right hashtags, posting constantly, will help your business grow. Step 2: Digital Marketing. You’ve probably heard of marketing, because it has been here for a very long time.

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How three retailers are cultivating success in the plant and garden sector

Inside Retail

In 2017, we had our first sale at our warehouse in Abbotsford, which had 100 metre queues forming in both directions. And how can customers engage in this hobby if they have little green space available? Image supplied Karen Fahey, general manager, marketing Inside Retail : Tell me about Mitre 10’s plants and garden section.

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