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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised. Check it out here.

Strategy 230
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Social Marketing – Understanding Its Strategies and How It Works

Snap Retail

However, most marketing that is spread on these social media platforms is oriented towards promoting a product or service. Social marketing is a marketing strategy that is designed to create social change, not to directly benefit a brand or from it. It is a strategy to changing human behavior. So, what is social marketing?

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

We’re also taking the lead on committing to a more eco-friendly delivery process from promoting sustainable packaging, to mitigating food insecurity and hunger, to deploying more electric vehicles. Do you have any hobbies that help you switch off and stay balanced? IR: What’s your approach to work-life balance?

Balance 130
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How to Expand your Small Business

Snap Retail

Almost everything turned to the digital form. If you’re promoting your products online, using the right hashtags, posting constantly, will help your business grow. Lately, with the rinse of social media and the internet, a new strategy of marketing has been introduced to us and that is digital marketing.

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How three retailers are cultivating success in the plant and garden sector

Inside Retail

In 2017, we had our first sale at our warehouse in Abbotsford, which had 100 metre queues forming in both directions. And how can customers engage in this hobby if they have little green space available? We ran out of plants after 90 minutes, realised we were on to a good thing, and The Jungle was born.

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