Customer Engagement, Engagement, Hobbies and Strategy

Lacoste Japan advances towards a zero-party data strategy

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy

Strategy Hobbies Color Customer Engagement

How three retailers are cultivating success in the plant and garden sector

Inside Retail

MARCH 8, 2023

And how can customers engage in this hobby if they have little green space available? IR: How significant is Mitre 10’s plants and gardens section compared with the rest of the business, and how does it fit into Mitre 10’s overall business strategy? It is a key drawcard for repeat traffic.

Gifts

Gifts Beauty and Health Space Planning

Create Retail Today

Lacoste Japan advances towards a zero-party data strategy

How three retailers are cultivating success in the plant and garden sector

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