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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230
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How three retailers are cultivating success in the plant and garden sector

Inside Retail

And how can customers engage in this hobby if they have little green space available? One sustainable effort we are making is choosing to use recycled and biodegradable packaging in the boxes and materials used to transport your new plant babies.

Gifts 130
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Innovative Retailer: Geek Retreat

Retail Insider

Literally have no idea what you are talking about : I was just kidding but actually now I think of it…anyway at a time when people have a) taken up hobbies in a big way and b) been stuck in their houses in a big way it doesn’t require Sigmund Freud to see that a café, shop and club for fantasy role-playing gamers of all kinds is a winner.

Hobbies 52