Customer Engagement, Engagement, Hobbies and Promotion

Lacoste Japan advances towards a zero-party data strategy

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy

Strategy Hobbies Color Customer Engagement

How three retailers are cultivating success in the plant and garden sector

Inside Retail

MARCH 8, 2023

And how can customers engage in this hobby if they have little green space available? There are still a number of consumers who aren’t aware that we have a strong garden presence in many of our stores, so education and promotion will continue to be part of our future plans.

Gifts

Gifts Beauty and Health Space Planning

Create Retail Today

Lacoste Japan advances towards a zero-party data strategy

How three retailers are cultivating success in the plant and garden sector

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