Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

MARCH 8, 2023

Image supplied Alecia Savage, business manager Inside Retail : Can you discuss the story behind The Good Plant Co. And how can customers engage in this hobby if they have little green space available? Image supplied Karen Fahey, general manager, marketing Inside Retail : Tell me about Mitre 10’s plants and garden section.

Gifts 130

Gifts Beauty and Health Space Planning 130

Retail Insider

MAY 28, 2021

Literally have no idea what you are talking about : I was just kidding but actually now I think of it…anyway at a time when people have a) taken up hobbies in a big way and b) been stuck in their houses in a big way it doesn’t require Sigmund Freud to see that a café, shop and club for fantasy role-playing gamers of all kinds is a winner.

Hobbies 52

Hobbies Shopping Customer Engagement Other 52