Consumer Hobbies Marketing Strategy 
Inside Retail
MARCH 4, 2024
Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.
Inside Retail
APRIL 29, 2021
Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.
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Inside Retail
FEBRUARY 13, 2022
The business restructure was driven by the brand’s desire to focus on direct-to-consumer sales and involved selling assets such as its B2B confectionary distribution business and the intellectual property of Chill Factor. The UK has one of the most advanced e-commerce markets globally and the retail environment is also fiercely competitive.
Snap Retail
JUNE 10, 2021
When it comes to social marketing, most people confuse it with social media marketing. Social marketing isn’t social media marketing, such as marketing on Facebook, Instagram, Linkedin, etc. There are times where social media platforms will be used to spread social marketing campaigns.
Inside Retail
MAY 8, 2024
Today, the US is its largest market. I was a consultant at PwC in London before that, which gave me a strong foundation in how to approach business and strategy, but ultimately my short tenure there also made it clear to me that building my own thing was the way I needed to take my career.
Retail Focus
AUGUST 10, 2022
The restrictions imposed during the coronavirus pandemic resulted in many people learning new skills or returning to hobbies that had previously fallen by the wayside. It helps to set out a strategy and define your objectives. Marketing strategy – One of your main goals will be to attract customers, so you’ll need a strategy to do so.
Inside Retail
APRIL 12, 2023
During the years affected by Covid-19 pandemic restrictions, when freedom of movement was restricted, Australian retailers redoubled their efforts to consolidate their position in the local market. But, with consumers facing rising inflation and cost of living pressures across the world, the stakes for international expansion are high.
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