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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised. Check it out here.

Strategy 230
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Social Marketing – Understanding Its Strategies and How It Works

Snap Retail

When it comes to social marketing, most people confuse it with social media marketing. Social marketing isn’t social media marketing, such as marketing on Facebook, Instagram, Linkedin, etc. There are times where social media platforms will be used to spread social marketing campaigns.

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“Our mission is to make retail fair”: Wolf & Badger CEO George Graham

Inside Retail

Today, the US is its largest market. I was a consultant at PwC in London before that, which gave me a strong foundation in how to approach business and strategy, but ultimately my short tenure there also made it clear to me that building my own thing was the way I needed to take my career.

Boutique 130
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How To Set Up A Retail Business

Retail Focus

The restrictions imposed during the coronavirus pandemic resulted in many people learning new skills or returning to hobbies that had previously fallen by the wayside. It helps to set out a strategy and define your objectives. Marketing strategy – One of your main goals will be to attract customers, so you’ll need a strategy to do so.

Hobbies 147
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How Mud Australia CEO remains invigorated after 29 years in the business 

Inside Retail

Our Marrickville studio includes the office and production teams, so I’m able to be hands-on working across production and new product development, as well as sales, finance and marketing. IR: What is your approach to promoting a healthy work-life balance for yourself, and your employees?

Balance 130
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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Take it a step further: For a relatively hands-off online strategy, it doesn’t get much easier than using Amazon’s Fulfillment by Amazon (FBA) program. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

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Don’t inbox-watch: How Officeworks’ merchandise GM balances his attention

Inside Retail

I was part of the set-up team that launched Officeworks into the New South Wales market. Playing a part in Officeworks’ success story in the early days was pretty special, and being promoted to a buyer in the merchandise function early in my career was a pivotal moment for me. At the time, there were only four stores in Australia.

Balance 130