Child’s play: Inside Toys ‘R’ Us’ expansion strategy
Inside Retail
FEBRUARY 13, 2022
The most significant initiative for the year, and potentially one of our greatest for years to come, was to secure exclusive licensing rights to operate Toys ‘R’ Us and Babies ‘R’ Us in the UK, the largest toy market in Europe and fourth largest in the world, with a total addressable market of £3.3
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