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Gift Flick redefines digital gifting

Inside Retail

However, when it comes to the art of gift-giving, retailers have been challenged to provide a meaningful and timely solution – especially for last-minute shoppers. This tactic brings genuine emotion to the gift exchange, even if the physical item or experience is not delivered on the exact day of the gifting occasion.

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How Country Road dials up personalisation with free digital gifting service

Inside Retail

Iconic Australian retailer Country Road has taken an innovative tech-led approach to maximising gift sales. Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. An end to order deadlines for online gift shopping.

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Liquor Marketing Group buys loyalty marketing company

Inside Retail

Off-licence retailer Liquor Marketing Group (LMG) has strengthened its loyalty armoury and reach by acquiring Adelaide-based digital marketing software company Zen Global. LMG supports 1400 independent operators in the liquor market under banners including Bottle Mart, SipnSave, Harry Brown and WA’s Thirsty Camel.

Marketing 246
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How Salvos aims to break the stigma around secondhand Christmas gifts

Inside Retail

The tradition of gift-giving at Christmas drives billions of dollars in retail sales every year. But the reality is that the pressure to purchase meaningful items for dozens of friends and family members leads to millions of unwanted gifts being purchased each year – only to be thrown away.

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Flowers and sex toys: How retailer LVLY does gifting differently

Inside Retail

After LVLY co-founder Hannah Spilva came to Australia, she turned her desire to connect with her own friends and family back in the UK into a thriving flower-and-gift business. Now, fresh off the launch of a new, locally sourced specialty line, she talks pandemic gift-giving, thoughtful marketing and the power of spreading joy.

Gifts 245
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Lego appoints Justine McKenny as marketing chief for ANZ

Inside Retail

The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.

Marketing 261
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Australian gift-delivery retailer LVLY names new CEO

Inside Retail

Australia’s gift delivery retailer LVLY has appointed its advisor, David Robinson, as the new CEO as co-founder Hannah Spilva joins Limitless Technology Group. He also held chief marketing officer and group executive digital at David Jones.

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