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Gift Flick redefines digital gifting

Inside Retail

However, when it comes to the art of gift-giving, retailers have been challenged to provide a meaningful and timely solution – especially for last-minute shoppers. This tactic brings genuine emotion to the gift exchange, even if the physical item or experience is not delivered on the exact day of the gifting occasion.

Gifts 246
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How Country Road dials up personalisation with free digital gifting service

Inside Retail

Iconic Australian retailer Country Road has taken an innovative tech-led approach to maximising gift sales. Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. An end to order deadlines for online gift shopping.

Gifts 246
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How Salvos aims to break the stigma around secondhand Christmas gifts

Inside Retail

The tradition of gift-giving at Christmas drives billions of dollars in retail sales every year. But the reality is that the pressure to purchase meaningful items for dozens of friends and family members leads to millions of unwanted gifts being purchased each year – only to be thrown away.

Gifts 182
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How, where and what shoppers are buying in the final week before Christmas

Inside Retail

These are pressing questions that many in the industry will be asking themselves in the final few big shopping days of the year. Bali Christmas honeymoon Chadstone, Australia’s biggest shopping centre, anticipates hosting half a million visitors this week and 4.5 Here is what’s happening.

Gifts 264
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Navigating the unique challenges of holiday shopping in 2023

Inside Retail

Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. Consumers have been adopting various strategies to manage their budgets, but they expect more from brands to support their lifestyles. But this shouldn’t just be a retail race to the bottom.

Shopping 130
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Positive and Negative Experiences of the Enchanting European Christmas Markets

Retail Focus

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

Marketing 147
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. These dates can inspire marketers to think outside the box and create opportunities they might not have considered.

Strategy 130