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Lego appoints Justine McKenny as marketing chief for ANZ

Inside Retail

The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.

Marketing 261
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

Strategy 130
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Positive and Negative Experiences of the Enchanting European Christmas Markets

Retail Focus

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

Marketing 147
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Why companies are showing young employees how to manage money

Inside Retail

Managing money is a skill that transcends the boundaries of work and personal – what works well in one area applies equally well to the other. Hence why employers are increasingly looking to teach their staff – particularly younger ones – how to better manage money. What will they need to know if they are promoted?

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Mecca for mums: How The Memo is disrupting the baby goods market

Inside Retail

At the time, she was a brand manager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category. The post Mecca for mums: How The Memo is disrupting the baby goods market appeared first on Inside Retail.

Marketing 246
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Achieving Business Goals: Marketing Targeting

Retailing Insight

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

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Navigating the unique challenges of holiday shopping in 2023

Inside Retail

The last quarter of the year typically sees retailers jump behind any promotional event as a way to entice consumers over competition. These promotional events have traditionally seen retailers shift huge amounts of stock and provided bumper sales to round off the quarter. But this shouldn’t just be a retail race to the bottom.

Shopping 130