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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

Strategy 130
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Unified commerce empowers retailers in a disrupted market

Inside Retail

In our third video presentation from the unified commerce platform Shopline, Zimpul owner Peter Lodewijks joins Jon Levy, country manager for Shopline Australia, to discuss the importance of unified commerce as a significant advancement beyond omnichannel systems. Learn more about Shopline Australia here.

Marketing 130
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DHL Supply Chain Australia – uncovering retail

Inside Retail

Technologies like Automated Mobile Robots (AMRs) not only enhance operational capacity but also optimize inventory management, making the supply chain more efficient and resilient while improving working conditions and productivity for employees in the supply chain. Sustainability is also a significant consideration.

Tailored 130
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Koko Black, Godiva Australia on driving sales in a cost of living crisis

Inside Retail

As a result, chocolate confectionery prices in Australia have surged, with companies targeting both ends of the market to stimulate sales. They care about value, and are choosing treats and gifts that are handmade [and] natural, made in Melbourne and [that] celebrate local ingredients,” he said.

Gifts 246
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Five ways retailers can use NFTs in loyalty programs

Inside Retail

Blockchain technology offers a secure and decentralised way to store and manage data, ensuring that loyalty program rewards and points cannot be tampered with or fraudulent. Additionally, the use of NFTs can help increase customer engagement, as they can be collected and traded by loyal customers.

Gifts 130
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In-store shopping is far from dead – but the phygital world beckons retailers

Inside Retail

Lightspeed is a single platform for point-of-sale, payment processing, inventory management and reporting which also includes tools for e-commerce and marketing. 21 per cent of shoppers are drawn to gift cards and various gift choices. Pace Athletic turned to Lightspeed Advanced Marketing for that.

Shopping 246
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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

It’s kind of elongated and stretched out,” noted Adam Ioakim, managing director, APAC at Emarsys. The interesting thing is we started to see a few retailers starting Black Friday and Cyber Monday a few days earlier and starting to pull some of that early customer engagement into their pipeline,” observed Ioakim.

Gifts 246