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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

Strategy 130
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“The goal is to be in thousands of retailers”: Edible Blooms’ expansion strategy

Inside Retail

“You could say we’re like a florist, but you get to eat our bouquets when they arrive, so it’s a product that combines the best of gift-giving and floral giving in one delivery,” Edible Blooms co-founder and managing director, Kelly Jamieson, said. Strawberries are dipped in chocolate and presented in a gift box. “We

Strategy 130
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Lego appoints Justine McKenny as marketing chief for ANZ

Inside Retail

The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.

Marketing 261
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How British brand Papier is driving growth in the global stationery market

Inside Retail

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. The post How British brand Papier is driving growth in the global stationery market appeared first on Inside Retail Australia.

Marketing 100
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Why companies are showing young employees how to manage money

Inside Retail

Managing money is a skill that transcends the boundaries of work and personal – what works well in one area applies equally well to the other. Hence why employers are increasingly looking to teach their staff – particularly younger ones – how to better manage money. Tailor to them. What will they need to know if they are promoted?

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Same product, new name: Inside Mon Purse’s relaunch strategy

Inside Retail

The goal was to try and get the business back up and running in some way prior to Christmas, the gifting period being an important component of what we do,” Robert Moore, Mon Purse’s new CEO, told Inside Retail. The post Same product, new name: Inside Mon Purse’s relaunch strategy appeared first on Inside Retail.

Strategy 130
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How Merry People is creating impact and making a splash across the pond

Inside Retail

“No matter our growth, we want to feel grassroots, where people can really connect to our brand and messaging,” James Smith, Merry People general manager, told Inside Retail. Our global markets are really important to us as we believe we have a unique product offering and positioning in the market.”

Boutique 261