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How social media filters are designed

Design Week

But you probably know her best for her work creating augmented reality (AR) social media filters for some of the world’s biggest brands. “Everything is new in AR” The scope of social media filters is considerable – Galinari’s work has so far gained more than 400 million impressions across platforms. .

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

Functionally, the Instagram feed is becoming quite cluttered with tags, labels and sub-features so the more visual complexity added may lead to a form of ‘banner-blindness’ in users too,” he said. Authenticity is the primary currency for brands on social media and altered content makes that currency worthless.”.

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Bunnings axes the catalogue, but has it made a huge mistake?

Inside Retail

The new format will also allow us to amplify and promote our catalogue in mediums where our customers increasingly spend time, including on social media and online as part of our digital advertising.”. Supermarket giant Coles also axed its weekly print catalogue during the pandemic, saying customers were better served online.

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Crafting luxury brand narratives through popup stores

Retail Focus

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Engaging with social media and influencers: Social media platforms play an important role in pop-up stores’ success.

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Here come the tears: A world without Johnson & Johnson and Kellogg’s?

Inside Retail

Headlines blared that these iconic US-based brands would be replaced by the newly formed Kenvue and Kellanova, respectively. The announcements lit up the social media sphere as another example of corporatisation gone too far: “How dare they even think about dropping the typeface.” Well, kind of anyway. I’ll clear that up later.

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How Retail Businesses Can Excel With Customer Services

Retail Focus

You can implement proactive measures such as conducting regular product quality checks, monitoring social media for complaints, and offering self-service resources in this context. It gives your team an insider’s perspective into customers’ pain points and experiences.

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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

“We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said. We were not expecting it but from a consumer insights perspective we couldn’t be happier.”.

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