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Crafting luxury brand narratives through popup stores

Retail Focus

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.

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CX-focused identity key to reducing cart abandonment

Inside Retail

Multi-factor authentication (MFA) demands that users prove they are who they claim to be by providing an additional form of verification beyond the classic username-password combination. By ensuring a CX-focused identity layer, retailers are poised to minimise abandonment rates, enrich and optimise their customer engagements.

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6 Essential Online Marketing Tips & Ideas For Growing Your Business In 2022

Retail Focus

There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. A brand can upload it to any social media platform and start a trend. Customer data, such as engagements, queries, and trends, should be researched.

Marketing 130
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From smart mirrors to in-car shopping: the tech shaping retail’s future

Inside Retail

Rather, Perera believes that the right way for retailers to assess and prioritise these trends is to start with a customer-focused perspective. From a back-of-house perspective, AI and machine learning technology is also able to power supply chain management and easily detect fraud.

Shopping 130
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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

However, Sorensen warns brands from taking a half-hearted approach to podcasting and advises fully investing in the platform in order to reap its full benefits and create a highly engaged community. I think there is huge value in this form in terms of driving customer loyalty as well as broader brand awareness.”. Find your niche. “I

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Two for one: Why age diversity in the workplace is a good deal

Inside Retail

By its very nature, a multi-generational workforce brings variety in perspectives, which, if harnessed well, can support improved retention, enhanced productivity, knowledge sharing, and innovation. Age discrimination, or ageism, is a commonly experienced form of discrimination. Use multiple channels of communication.

Promotion 242
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What are digital layoffs and what do they mean for employees and companies?

Inside Retail

Twitter has notified employees in Ireland that they should also nominate employee representatives to engage in a formal consultation process. The Irish Congress of Trade Unions has argued the case highlights the need for workers across industries to have better opportunities and rights to join unions as a form of collective voice.