Inside Retail

OCTOBER 12, 2023

Every day, we influence other people in some way shape or form. And publishing content on social media does not automatically equate to being an influencer either. Not everyone can be, or wants to be a thought leader, high-profile influencer or media personality. Everyone has value. Say what you mean and do what you say.

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Retail Focus

JUNE 22, 2023

Using colours and materials that reflect the ethos of the brand, the new home of crumble has been created to serve the rapidly growing fan base and provide an improved experience for the company’s social-media savvy clientele. We can’t wait to see how it is captured by people across social media.”

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RetailMinded

APRIL 18, 2024

Website Spoofing Website spoofing is a form of brand impersonation that is often leveraged to defraud customers by sending phishing emails or text messages containing malicious links to spoofed websites impersonating a brand. Firstly, social media contains live selling and marketplace features.

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Inside Retail

DECEMBER 4, 2022

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

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Design Social Media Gifts Advertising 246

Inside Retail

JULY 7, 2021

Functionally, the Instagram feed is becoming quite cluttered with tags, labels and sub-features so the more visual complexity added may lead to a form of ‘banner-blindness’ in users too,” he said. Authenticity is the primary currency for brands on social media and altered content makes that currency worthless.”.

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Social Media Beauty and Health Advertising Perspective 130

Inside Retail

OCTOBER 5, 2022

Musk is now willing to proceed with his original plan to buy the social media company for $44 billion and late on Tuesday he tweeted: “Buying Twitter is an accelerant to creating X, the everything app.” Have other US tech companies tried this?

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Inside Retail

DECEMBER 17, 2023

It formed a health division in 2022, consisting of 73 company-owned Priceline stores, 396 Priceline pharmacy franchise stores and 89 Clear Skincare clinics and is also a wholesale distributor of pharmaceutical goods. This growth is largely attributed to an ageing population, rising health concerns, and a shift towards preventive healthcare.”

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Beauty and Health Social Media Circulation Space 258

Inside Retail

AUGUST 7, 2023

Compared to more traditional forms of advertising, retail media is touted as a more targeted, less wasteful form of customer acquisition: if someone is already shopping on a retailer’s website, they’re likely looking to buy, or to learn more about products that they’re considering purchasing.

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Inside Retail

NOVEMBER 1, 2022

The new format will also allow us to amplify and promote our catalogue in mediums where our customers increasingly spend time, including on social media and online as part of our digital advertising.”. But have some brands been too quick to declare the catalogue a dated relic of a bygone era?

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Retail Focus

JUNE 16, 2023

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Engaging with social media and influencers: Social media platforms play an important role in pop-up stores’ success.

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Inside Retail

SEPTEMBER 29, 2021

LP: Over the years, Instagram and social media have increasingly become less of a personal profile and more of a visual marketing tool for brands. Many of the contemporary brands we stock use social media and Instagram to their advantage because having a wide and influential following allows them to influence consumers globally.

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Inside Retail

JUNE 29, 2023

Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. You won’t even say online or in-store – it will just be a generic term.”

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Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3.

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RetailMinded

NOVEMBER 28, 2023

Social commerce has been around for a while, but a social shopping boom has elevated it into a vital retail strategy. By revolutionizing the way people discover new products, make purchases and share what they love with their friends and family, social media has become the go-to destination for holiday gift-buying.

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Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencers have large, devoted followings on social media and can easily get the word out about new products and endorse them. Influencers live on a variety of social media platforms, such as Twitter, Facebook, Instagram, and TikTok. Here’s some hot tips on how to collaborate with influencers. What is an influencer?

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Inside Retail

SEPTEMBER 19, 2021

It puts the best features from social media into one app, creating an online, shoppable destination for beauty fans, without the flashy filter effects. People engage more with video product reviews on social media than with text. They can find all that at beauty e-commerce app Supergreat. ShopShare: Shoppable experts.

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Social Media Engagement Fashion Form 245

Retail Focus

AUGUST 23, 2022

Beauty businesses take many forms, and you will need to decide whether you want to be based at home, mobile, take up a chair in a salon, or open a salon of your own. Beauty and social media are very closely linked, with many now using platforms such as Instagram as a means to find new beauty services. Choose your base.

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Inside Retail

MARCH 27, 2024

Founded in 2020 by Brandon Lim and Khiara Mia, the company introduced a concept in the form of frozen vacuum-packed, ready-to-cook meals in 15 minutes. Malaysian-based food startup Meals in Minutes recently announced the securing of US$1.5 parallel, our strategy includes fostering a robust brand presence,” he elaborated.

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Talking Retail

JANUARY 4, 2022

Tasty Resolutions” forms part of the brand’s wider Helping the Planet One Bite at a Time campaign, running until the end of February across TV, video-on-demand and social media. Quorn is kicking off the year with a TV campaign to encourage consumers to “swap out meat for Quorn this January”. The advert will air during.

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Social Media Form Consumer 105

RetailMinded

JANUARY 13, 2023

Utilize Social Media. Utilizing social media to market your independent business should be a no-brainer. But that doesn’t just mean getting onto all of the relevant and popular social media channels. You can open up numerous marketing avenues when you use your social media accounts wisely.

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Social Media Marketing Form Promotion 52

Talking Retail

OCTOBER 4, 2021

The “In the Name of Play” advert forms part of a wider multi-million-pound marketing campaign designed to capitalise on Fanta’s association with Halloween. The advert is being supported by social media, digital and in-store activity and out-of-home. This story continues at Fanta gears up for Halloween with TV campaign.

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Inside Retail

JULY 17, 2023

Our brand awareness is driven through social media, and really that’s our number one form of advertising: TikTok and Instagram, and Facebook digital advertising. I saw that niche. Now, we’re the number-one-selling brand in Woolworths and Big W. SS: We’re not. It’s a copy and paste.

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Inside Retail

APRIL 11, 2024

An overview According to Frank Rheinboldt, managing director of Margarete Steiff GmbH, the decision to form a strategic partnership with the Melchers Group to enter the Chinese market was motivated by several factors. Our products also available through JD.com, Tmall and social media channels also play a role,” he noted.

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Inside Retail

NOVEMBER 30, 2023

For the founder, the fit is everything and her approach to design prioritises form and function. The brand quickly found its target demographic and intends to use its social media platforms to build an empowering community around its product range that extends from size XXS to XXL.

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Inside Retail

JANUARY 19, 2024

Don’t use pet names, birthdays or anything else that can be found on social media. Eternal vigilance In today’s world of rising cyber crime, your best defence against credential stuffing and other forms of hacking is vigilance. Choose a password or pass phrase that is at least 12 characters long, is complex, and hard to guess.

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Inside Retail

AUGUST 30, 2021

Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. CeraVe’s high standing among some of the most trusted and influential voices in TikTok’s skincare community has helped fuel a sizable expansion of the brand’s overall footprint on social media.

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VMS

JULY 14, 2021

based shopping mall Westfield London has created a 4000-square-foot experience dubbed “For You” that’s designed to display short-form video content from TikTok, reports The Guardian. The “unique IRL experience” unites the best TikTok talent around family, food and fashion.

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Inside Retail

AUGUST 14, 2022

It’s exciting, and I would say it’s a natural evolution [for social media],” Arnold Ma, founder of Qumin, a UK-based creative agency that specialises in Chinese audience behaviours, told Inside Retail. Even the shift [from photography] to short-form video on Instagram is causing issues,” Ma said. The ‘natural evolution’.

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Inside Retail

AUGUST 14, 2022

It’s exciting, and I would say it’s a natural evolution [for social media],” Arnold Ma, founder of Qumin, a UK-based creative agency that specialises in Chinese audience behaviours, told Inside Retail. Even the shift [from photography] to short-form video on Instagram is causing issues,” Ma said. The ‘natural evolution’.

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Inside Retail

JULY 7, 2021

This distrust, combined with the digitised ability for consumers to create their own content on YouTube, social media, blogs, and most recently, platforms such as TikTok, has fundamentally changed how consumers are influenced on their path to purchase. It establishes a level of trust that brand-generated ads simply can’t.

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Retail Bound

MARCH 19, 2024

You can set up a form on your website or use a lead capture app, and then have attendees fill out their information on the device. 5) Were there any other benefits, such as positive media coverage or new partnerships formed? In today’s digital world, social media is an essential tool for promoting trade show experiences.

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Inside Retail

AUGUST 8, 2023

As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up. During the 1990s, the media called lone children “ little emperors ” because they became the sole recipient of the family’s attention and financial support. Collaborations are instantly recognisable in social media. Oh my gosh!

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Inside Retail

FEBRUARY 21, 2023

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. As the gaming industry exploded in the last decade, the retail industry was also being turned on its head. Consumers want to be entertained.

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Inside Retail

JANUARY 16, 2023

Perera says that a significant number of businesses and retailers will use ChatGPT to assist with language-related tasks, such as social media posts, headlines, product descriptions and promotional video scripts for Instagram stories, TikTok, YouTube and so on.

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Social Media Other Form Promotion 239

Retail Focus

APRIL 2, 2024

Primarily, this is that more stores are investing in props and displays in order to create moments that can be shared on social media. One such offering very much related to sustainability comes in the form of its FSC-certified cardboard trees.

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Inside Retail

DECEMBER 3, 2023

In addition to videos centered on customers showing off their shopping hauls, advent calendar unboxings have become a popular video theme on short-form content platforms such as Instagram or TikTok. From October 29 to November 28, the TikTok hashtag #adventcalendar garnered over 190 million views in the US alone. What are the risks?

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Inside Retail

JUNE 5, 2023

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here.

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